About TJ’s The Kiddie Store

Growing With Canadian Families Since 1978

Welcome to TJ’s The Kiddie Store, a proud Canadian brand dedicated to families for over four decades. What began in 1978 as a small service shop in Surrey, British Columbia, has grown into one of Canada’s most trusted destinations for parents seeking quality, comfort, and care.

Today, we offer over 400 maternity and baby brands and more than 10,000 products, serving families from pregnancy to preschool — all with the same heart and commitment that started it all.

Our Story

1978 — Pioneering Beginnings

It all started in Surrey, BC, with a mission to support parents through affordable, second-hand baby gear and heartfelt service. TJ’s was built on community, trust, and dedication — values that remain at our core today.

1988 — A Decade of Growth

Ten years later, we opened our second store in Victoria, BC, marking the beginning of our expansion across British Columbia.

1993 — Going Digital

We launched our first e-commerce website, introducing online shopping to our customers for the very first time.

1994 — Expanding to Kelowna

We reached new families with the opening of our Kelowna, BC store, bringing quality baby products to even more communities.

1995 — Paving the Way Online

Our official tjskids.com launch made us Canada’s first online maternity and baby products store, pioneering digital retail in the parenting space.

2004 — New Millennium, New Offer

We expanded into Vancouver, opening two stores — our flagship on Marine Drive and another in Kitsilano — together spanning over 3,000 square meters of curated shopping space.

2008 — Expanding & Diversifying

We broadened our horizons, offering products and services through major Chinese online platforms, connecting with families beyond Canada.

2016 — Taking on International Markets

Our launch on Tmall marked our official entry into the global marketplace, strengthening TJ’s international presence and reputation.

2018 — Celebrating 40 Years

We celebrated our 40th anniversary, a testament to our loyal customers and our team’s ongoing passion for serving families with integrity and care.

2020 — Adapting to Change

When the world changed, so did we. We introduced video chat shopping, curbside pickup, and home delivery to ensure we could continue serving you safely and conveniently — no matter what.

2020 — Time for a Bigger Change

We unveiled a new tjskids.com website with a fresh, modern design and smoother user experience. Alongside this came our brand revamp, symbolizing growth, innovation, and a renewed promise: while our look evolves, our heart remains the same.

Our Values

At TJ’s, our values are the foundation of everything we do:

• Community – Supporting families and building lasting connections.
• Expertise – Guiding parents with trusted knowledge and care.
• Trust – Earning confidence through consistency and reliability.
• Diversity – Embracing every family, every story.
• Honesty – Doing business with integrity and transparency.
• Commitment – Going above and beyond for our customers.
• Passion – Putting heart into everything we do.
• Leadership – Setting new standards in the baby and maternity industry.
• Quality – Curating only the best for parents and little ones alike.

Today and Beyond

As we continue to grow, our promise remains the same — to provide families with quality products, trusted service, and a personal touch that makes every parenting journey a little easier.

TJ’s The Kiddie Store — where tradition meets innovation, and where families always come first.