When BabyBjörn was started
in 1961, the founder, Björn
Jakobson, had a clear business
concept:
“To make life easier
for families with small
children by developing safe
and innovative products of the
highest quality for children
up to three years.”
2011 marked exactly 50
years since we started.
BabyBjörn remains a Swedish
family company, but today our
products can be found all
over the world, and the
original business concept has
stood the test of time, just
like the quality of our
products.
Trends have come and
gone, but small children’s
need for security and
closeness has not changed. To
date, more than 30 million
children have been carried
by their mothers and fathers
in BABYBJÖRN baby carriers.
They’ve put great faith in us,
and we are incredibly proud
that we have been able to
contribute to bringing parents
and children closer to one
another – today, as much as
when we first began.
When BabyBjörn was started
in 1961, the founder, Björn
Jakobson, had a clear business
concept:
“To make life easier
for families with small
children by developing safe
and innovative products of the
highest quality for children
up to three years.”
2011 marked exactly 50
years since we started.
BabyBjörn remains a Swedish
family company, but today our
products can be found all
over the world, and the
original business concept has
stood the test of time, just
like the quality of our
products.
Trends have come and
gone, but small children’s
need for security and
closeness has not changed. To
date, more than 30 million
children have been carried
by their mothers and fathers
in BABYBJÖRN baby carriers.
They’ve put great faith in us,
and we are incredibly proud
that we have been able to
contribute to bringing parents
and children closer to one
another – today, as much as
when we first began.
Baby Carriers